Materialism.
Many in the Horn of Africa, don't truly know what to make of Materialism. This in many a way, speaks of the rather many Advertising efforts to be seen all over the Horn of Africa (and as with speak even of the many rather useless Billboards to be seen in the Horn of Africa, and especially Kenya too). In many a way is to tell those in the Horn of Africa that, when they do think of Materialism in all, let them not think products, goods, belongings or even possessions too, but in all ways even, what they do call 'Stuff' actually [and as with 'Stuff' even, what we do seek out, and when we are in general bored that is].